Case Study
How A Media Giant Managed To Stay Competitive Online
After Rebranding
Client Overview
Eurosport, owned by Warner Bros. Discovery, is a global media brand covering a vast range of sports, reaching millions of sports fans worldwide.
The Challenge
With a website built in the late 90s using jQuery, Eurosport’s digital platform was outdated, slow, and unable to support its international growth ambitions. As new competitors emerged, a full rebranding and a rebuild with a modern tech stack became essential for maintaining relevance and improving user experience.
Key Issues
- Outdated design and slow loading times
- Limited infrastructure hindering international expansion
- Need for a modern, scalable solution to support high traffic and a dynamic experience
Our Process
1. Evaluation and Strategy
We began with an in-depth evaluation of Eurosport’s brand goals and user expectations:
- Conducted brainstorming sessions to define target audience needs, brand positioning, and ideal design themes.
- Developed a design approach using modern tokens and themes to align with the brand’s rebranding goals.
- Chose a tech stack robust enough to handle high volumes of traffic while delivering dynamic, responsive pages.
2. Execution and Development
With a plan in place, we began transforming the site:
- Built a Next.js server from scratch to power individual sport pages.
- Migrated an initial legacy page to the new server for testing and refinement.
- Iterated on design with user feedback, enhancing usability and visual appeal.
- After perfecting the design and tech stack, we progressively migrated the rest of the site, ensuring a smooth transition.
The Results
This project spanned multiple years and involved a team of over 30 talented professionals. The rebranding and technical overhaul positioned Eurosport as a competitive force in digital sports media, achieving a seamless balance between cutting-edge design and enhanced performance.
- Reduced load times dramatically improved user experience.
- 2x Faster Loading Speeds
- The project’s success underscored Eurosport’s value, culminating in its acquisition.
- Acquisition by Warner Bros. Discovery
- Improved mobile experience contributed to high user ratings.
- 4.7/5 Star Rating on the App Store
- Reliable infrastructure that ensured availability even during peak traffic.
- 99.9% Uptime